BEST NEW PRODUCTS AT ISA 2012 ANNOUNCED

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STIXO-Signage Supplies

SpellBrite™ LED Signage by Optiva® was named the Best New Product and beBrite’s Induction Sign Lighter was named the Best Green Product at ISA International Sign Expo (ISA) 2012.

Optiva®’s new SpellBrite™ Signage System beat out 31 other innovations at the expo to earn the title of Best New Product. SpellBrite™ offers interlocking letters that allow changeable messaging in LED lights. The new product will be available in mid-May.

‘With so many amazing products competing at the Expo, the competition was tough,’ said Lori Anderson, ISA president and CEO. ‘But SpellBrite™ clearly made an impact on attendees to earn this designation. This competition is just one of the ways that ISA International Sign Expo continues to introduce tens of thousands of sign professionals to the latest products.’

The competition was held as part of ISA International Sign Expo 2012, held in Orlando. The Expo floor showcases the diversity of the on-premise sign industry, ranging from neon to dynamic digital signage.

The Best New Product Competition is one of the highlights of ISA, where attendees can see a variety of new products that can shape and improve the on-premise sign industry. This year, a record number of entries participated. Attendees were able to visit the products on the Expo floor and then vote via text messaging.

beBrite’s Induction Sign Lighter uses magnets as part of its induction lighting technology and it proved to be a strong draw at ISA. beBrite uses magnets on the exterior of fully enclosed lamps rather than electrodes on the end of lamps. The company says this change extends the lamp life up to 100 000 hours, about five times the longevity of high intensity discharge technology. The application is aimed at large scale, single or double-facing outdoor signage.

‘ISA is always the place to find the latest in environmentally friendly products across the range of the on-premise sign industry,’ said Lori Anderson, ISA’s president and CEO. ‘beBrite’s product clearly drew the attention of attendees, who thought it was a technology worth exploring.

Falcon Orafol