Sophatar Introduces Digital Signage Solution

Ikono-Printing & Protection Films

Sophatar introduces ProxiPay, a patent-pending SaaS solution that combines large-screen digital signage with a standalone payment terminal and a web application to set up sellable products and services with matching signage.

Customers scroll through available items using the touchscreen on the payment terminal and complete purchases via EMV chip & pin, magstripe or NFC/contactless payment methods, while synchronised content is shown on the signage display.

This avoids the expense of a large touchscreen, simplifies ADA compliance since now only the payment terminal needs to be within reach, and enables new use cases in which payment terminals are detached from the display, such as projection displays or video walls.

The solution directly integrates with a major payment processor gateway, avoiding any need to integrate with a separate point-of-sale system. The merchant account is directly credited with any sales from this new revenue channel.

ProxiPay is targeted to retail, hospitality and amusement industries to enable quick purchase and skip-the-line applications. When placing an order with ProxiPay, customers can use any card payment method and receive an email, or, thanks to our integration with receipt printers, a printed receipt slip that then can be used as a pickup voucher. The merchant can monitor sales, and setup sales notifications, via a web-based dashboard.

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