Avery Dennison has been named as a pivotal partner for the Signarama worldwide rebranding campaign, which is underway. Signarama is among the world’s largest sign business franchises, approaching 900 locations in more than 50 countries.

Signarama franchisees will use a variety of Avery Dennison vinyl films to create new window graphics, vehicle wraps and lobby displays.

Jim ‘JT’ Tatem, Signarama president said, ‘Our franchisees are very excited about the new branding and the opportunity to use Avery Dennison vinyl products to execute the new look and retail standards we are rolling out around the globe. Avery Dennison has been a Signarama partner for many years. Our franchisees appreciate the breadth and quality of Avery Dennison’s cast and calendered products for a variety of applications.’

In 2013, Signarama embarked on a branding research project. The new branding, which includes a contemporary colour scheme, new logo, tagline and icon, is being rolled out across hundreds of locations around the world.

‘Signarama and its network of franchises around the world are important customers for Avery Dennison,’ said Bill Podojil, sales director of Avery Dennison Graphics Solutions.

Signarama franchisees have the opportunity to use Avery Dennison’s High Performance 700 calendered films, in addition to cast and calendered digital media films and overlaminates, window films and Etchmark, according to Avery Dennison.