Mimaki has formed a technical partnership with the Caterham F1® Team, making Mimaki their official technical graphics supplier. All Formula One communication and visuals for Caterham F1 Team will be now be printed and cut with Mimaki’s range of solutions.
In the fast-paced world of Formula One racing, one needs graphics that stand out from the rest of the field. Manfredi Ravetto, Team Principal of the Caterham F1® Team, knows about standing out. He is managing the team for a result-driven season. He needed a partner who could translate the team’s values into visuals that reflect these goals. ‘Whether it is on the track or projecting our image, our team is focused on results. So we required a technical partner that could deliver quality that meets our high engineering standards. Mimaki impressed us with the creative versatility their solutions have to offer and won us over immediately.’
Mike Horsten, General Manager Marketing EMEA for Mimaki Europe, is very enthusiastic about the cooperation: ‘Formula One is all about precision, flexibility, quality and success. Characteristics we also associate with every print and cut solution Mimaki develops and puts into the market. This close cooperation allows us to demonstrate just what Mimaki can deliver. Our solutions are as flexible, creative and qualitative as the racing management requires them to be. We consider it an honour to supply the team with the latest printing and cutting solutions for the trucks and paddocks worldwide.’
The Caterham F1® Team graphics team concurs on the importance of visual representation throughout the racing season, ‘Our team is under a lot of time pressure and so are our communication efforts. We need to effectively translate the key values of Caterham F1® Team into a visual presentation that is all about speed, flexibility and quality. To achieve that success, we selected a reliable partner we can count on for quality and consistency. We’re convinced this partnership with Mimaki will deliver the right solutions for the job.’
The green flag on the partnership was waved on the first day of Viscom Paris, which took place from 9-11 September 2014 in the Porte de Versailles in Paris, France.