With the recent confirmation of Canon at FESPA Africa, taking a sizeable stand of nearly 500sqm and Agfa increasing their booth space, the manufacturers are showing their confidence in the newly launched exhibition. As the floor plan fills up with big industry players, print solution providers (PSPs) are invited to ‘explore’ the range of technologies and applications that will be on show at the launch event on the 2-4 July 2014 at the Gallagher Convention Centre in Johannesburg, incorporating the Sign Africa and Visual Communications Africa exhibitions.
The campaign visual highlights just a few of the solutions that attendees can explore during their visit to FESPA Africa – signage systems, vehicle graphics, garment decoration, digital signage, screen printing, finishing, and more – empowering PSPs to explore the technologies and create their own ‘route’ in the market; generating new ideas, new capabilities and potential new revenue streams.
Charnia Yapp, co-organiser of FESPA Africa, said, ‘We want visitors in the sub-Saharan region and beyond to search the opportunities available to their business, whether inspiring them to produce different applications with existing technologies, or integrating new technologies into their company. FESPA Africa will be the perfect place for them to explore the possibilities from a host of global industry brands.’
Lorraine Harrow, FESPA Marketing Manager, added, ‘The theme and strapline ‘Explore new technologies. Explore new opportunities’ was developed as a result of surveying the print and sign community about current industry challenges. It showed 71% of respondents are looking to expand the print applications in their company to appeal to new markets. A visit to FESPA Africa provides print, sign and visual communication professionals with the chance to investigate a range of applications and markets: textile print from soft signage to garments, signage from way-finding and LEDs to digital media, vinyl graphics from cars to windows. The opportunities are vast.’
In addition to exploring the exhibitor solutions on the show floor, attendees can also take advantage of FESPA’s renowned educational content throughout the event that will provide coverage and insight on trends, market opportunity and best practice.
Professionals can find out more about FESPA Africa, supported by platinum sponsors Avery Dennison and Roland, and register for their free attendance online at www.fespaafrica.com.