EFI Innovations Drive A Competitive Advantage For Graphics Supplier

EFI Pro 16h.
GSW – Mimaki

Authorised EFI Inkjet partner Nazdar SourceOne sold two new EFI printers – an EFI Pro 16h hybrid flatbed/roll-to-roll LED printer, and the newest printer in the EFI wide format line up, a Pro 32r roll-to-roll LED printer – to Pennsylvania-based Reidler Decal.

EFI Pro 32r.

The company is using the new printers to boost capacity and drive a stronger competitive advantage while meeting growing demand for digital fleet graphics services. ‘Our digital market is the fastest growing segment of our business,’ said Reidler Decal Corp. President Ted Reidler. ‘We did a lot of research and comparing of presses, and we found the EFI Pro 32r gives us the most competitive advantage in speed, cost of ownership and pricing of ink.’

Reidler is experiencing greater demand for its fleet graphics across the country and needed more capacity, not only for its own jobs, but also to address demand for larger fleet projects that originate from affiliates the company serves. ‘We wanted to upgrade our capabilities,’ Ted Reidler noted. ‘The 32r is around two and-a-half times faster than our previous equipment, has more capabilities to print on diverse substrates, and the ink is much more economical. It increases our capacity with higher speeds, while at the same time lowering our cost per square foot.’

The EFI Pro 32r is an economical and versatile production-level LED printer, with four colours and optional white inks, an integrated mesh kit and a wrinkle analyser. Designed for high-quality output with mid-level production, the Pro 32r offers EFI’s 7 picolitre UltraDrop Technology imaging for high-definition print quality.

The printer’s ‘cool cure’ LED imaging helps with lower power consumption, plus it gives Reidler Decal the ability to print on a wide variety of flexible substrates, including thin or specialty media that cannot withstand the heat required with traditional UV or latex printers. A host of value-added options are available for the printer as well, including slitters, automatic blockout printing, backlit printing, an iPhone® printer management application and a software productivity pack featuring enhanced tools to reduce media waste.

To further diversify its offerings and complement the robust production capabilities of the Pro 32r, Reidler Decal also purchased an EFI Pro 16h printer from Nazdar, a move that gives Reidler extra production capacity in fleet graphics while also opening the door to more rigid-substrate work.

‘We love the EFI hybrid printers,’ Ted Reidler stated. ‘The Pro 16h gives us flatbed capabilities as well as acting as a backup for our roll-to-roll printing. And like the Pro 32r, it also lowers our cost of production.’

The Pro 16h model includes white ink and is designed with a robust package of features to assure a lower total cost of ownership, superior image quality and a broad range of applications. Like the Pro 32r, the Pro 16h model features EFI’s energy-efficient LED imaging for lower energy costs and compatibility with an exceptionally broad range of substrates.

Both printers feature built-in EFI Fiery digital front ends (DFEs). With the advanced Fiery DFE on both printers, Reidler Decal can ensure high productivity in its digital inkjet workflow, thanks to the DFEs’ EFI FAST RIP acceleration technology, RIP-and-print-on-demand functionality, and the ability to print pre-RIPed files at the printer interface.

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