Avery Dennison Announces Justin Pate Supreme Wrapping Film Series


Avery Dennison Graphics Solutions has announced the addition of four new custom car wrap colours to the Supreme Wrapping Film portfolio. Internationally recognised professional graphics installer, Justin Pate, teamed with Avery Dennison to create ‘The Limited Edition Justin Pate Supreme Wrapping Film™ Series’.

The limited edition series includes: Gloss Metallic Milky Way, Gloss Metallic Meteorite, Pearl Black and Pearl Bahama Blue. All four colours feature multidimensional finishes, with metallic flakes that reflect different colours.  

‘The opportunity to be creative and collaborate on new colours and finishes, especially with Avery Dennison, is an installer’s dream,’ said Pate, creator of The Wrap Institute. ‘Our goal was to hit that intangible point of excitement that certain vinyl film colours and finishes can achieve, that makes wrapping cars extra special.’

Pate has worked closely with Avery Dennison for many years, teaching and administering wrap classes and certification tests, performing demonstrations at trade shows and producing some of the most unique projects ever wrapped in Avery Dennison films.

‘Through our work with Justin Pate, Avery Dennison has reached thousands of wrap installers and enhanced our reputation for high quality wrap films,’ said Roxanne McSpadden, marketing director, Avery Dennison Graphics Solutions. ‘Collaborating with Justin on his vision for new colours of Supreme Wrapping Film was the next step in the evolution of our relationship. These colours are unique and visually stunning.’

Pate found inspiration for the line from the night sky and the ocean. Gloss Metallic Milky Way is an homage to the stars on a cool, moonless night, making it the perfect colour for a full wrap or a roof accent. Gloss Metallic Meteorite is a crisp shade of grey with sparkles, creating high-end style with bling on the side. Pearl Black has a mysterious depth to it, resembling the Monolith from 2001: A Space Odyssey, and Pearl Bahama Blue looks like the ocean on a perfect sunny day.

The Limited Edition Justin Pate Supreme Wrapping Film™ Series is one of Avery Dennison’s first branded collections of custom car wraps. All films in the series feature Avery Dennison’s patented Easy Apply RS™ adhesive technology, with excellent conformability around curves and recesses. They have exceptional performance and provide a coloured film and a protective layer in a convenient, one-piece construction.

The new colours are available in 152.4cm x 22.86m x 152.4cm (60” x 25 yd. and 60” x 5 yd) roll sizes, which allow installers to wrap the hood and sides of a vehicle without seams.

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