Ringier Technology Innovation Award (RTIA) 2013, which recognises the innovators in China’s packaging industry each year, has honoured Avery Dennison’s Global MDO film as they presented it with ‘Technology Innovation Award’ in the packaging material and design concept category of the Ringier Technology Innovation Award 2013 .
The Ringier Technology Innovation Award aims to encourage, acknowledge and reward those individuals and companies who have introduced and developed a new idea, a new methodology, a new product or a new technology for manufacturing production efficiency, cost effectiveness, user convenience, which might result in energy saving and more responsible clean manufacturing in the packaging industry.
Carmen Chua, vice president, marketing, Materials Group, Asia Pacific, Avery Dennison said, ‘In the global pressure-sensitive label market, Global MDO has attracted widespread recognition since its launch at the end of 2011. Given today’s heightened concern over environmental issues and pressure on manufacturers to make their products and packaging as sustainable as possible, Global MDO has proven to be an excellent thin-caliper and low-emission solution.’
The RTIA follows two other prestigious awards won by Global MDO in China. They include the ‘Green Technology Award’ at the Green Printing Awards organised by the China Academy of Printing Technology and keyin.cn, and the ‘Green Packaging Award’ at the second Asia Pacific Cosmetics Innovation Summit.
Global MDO, with an ultra-thin PET liner, has earned these awards because it yields more labels per roll, less waste per roll and lower transportation costs than predecessor products. It also delivers excellent clarity and on-container adhesion that creates eye-catching labels on the shelf. These are compelling differentiators for manufacturers and consumers alike.