PLEXIGLAS used the opportunity to make its first appearance under the Röhm brand name at the Sign Africa and FESPA Africa expo in Johannesburg. In addition to establishing contacts, the aim of the PLEXIGLAS presentation was also to use concrete application examples as a way of introducing functional products to the well-developed South African market.
PLEXIGLAS was demonstrated in furnishings, tube lighting, wall panels, and signage. Visitors appeared impressed by the creative freedom that the material offers and by the scope of the product portfolio. Live demos provided opportunities for discussing manufacturing and processing techniques in greater detail.
The furnishings presented at the trade shows will be used in the future at Röhm’s offices in Elandsfontein, Johannesburg. This facility will host regular customer training events geared toward specific industries and aimed at continuing to intensify the presence of the PLEXIGLAS brand.