Pantone Announces Colour Of The Year For 2020

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A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking colour highlights the company’s desire for a dependable and stable foundation on which to build as it crosses the threshold into a new era.

Imprinted in our psyches as a restful colour, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centres our thoughts. A reflective blue tone, Classic Blue fosters resilience.

Leatrice Eiseman Quote, executive director of the Pantone Color Institute said, ‘As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colours that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted PANTONE 19-4052 Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favourite is comfortably embraced.’

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