The new website is optimised for easy viewing and navigation on mobile devices. It is fit for the future and focuses on the multitude of opportunities for wide format digital print equipment for sign makers and print providers.
As part of the re-design, Mutoh has created a new ‘Inspiration’ page. Rather than searching through pages of technical specifications to identify the right printer for their needs, users simply select the applications of interest and they are taken to the relevant printer pages – along with hints, tips, benefits, additional market opportunities and related applications. It is a helpful tool, designed to simplify searching and convey the product’s potential for the applications. The website also features a comprehensive library of embedded video tutorials.
Nick Decock, Marketing Manager for Mutoh Europe explained, ‘The world is changing fast and so are the demands of print buyers, sign makers and print providers. The scope of applications now achievable on Mutoh wide format digital inkjet printers and sign cutters has grown considerably in the last few years. As a result, our vision was to create a web presence that focuses on applications and opportunities alongside product specifics. So the re-design includes industry knowledge, product advice and inspiration as well as product information. We have also future-proofed it by using the latest web architecture and along with a contemporary new design, advanced search facility and easy navigation, we think we have achieved our vision and improved the customer experience.’
Mutoh users can also register for exclusive access to ‘My Mutoh’, a free member account that gives users access to all the tools they need to ensure their device runs smoothly as well as free downloads, technical tips and market information.
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