Midcomp has installed the first HP Latex 700W in South Africa at Fineline Design, a business that specialises in a multitude of services that include banners and flags, signage, stickers, posters, canvas and wallpaper, POS displays and design. The company also has a vehicle wrapping division known as Wrap Vehicles.
The machine allows users to print white without complexity, deliver vivid colours at high speed, get striking contrast using pure blacks, and expect sharp 4-point text, while retaining the renowned features of HP Latex printers.
The company initially outsourced its printing before buying from Midcomp over the years. Fineline Design Managing Director Manny De Souza, who is always on the lookout for new machinery every four to five years, explained that the machine was bought after conducting much research, adding the need for an innovation that prints white ink.
‘We can get the same results as we would with a flatbed printer,’ he said, explaining the machine’s ability to reverse print onto vinyl, put down white ink and apply onto Perspex. He praised the speed of the machine, the lower running costs as well as the advantage of white ink. An advantage of white ink includes the ability to print white onto solid black cast vinyl, which create artistic wraps for vehicles.
‘The ink is way more robust, from a scratch-resistant point of view, and that is without the overcoat. The machine has overcoat as well. The colour gamut is way higher, so the machine gives you a higher ink yield, or vibrancy,’ said De Souza.
De Souza also emphasised the loading system, as well as the curing system, compared to the older models. He also said the print head size of the machine is bigger and has more nozzles: ‘It’s the fastest, most productive machine I have.’
He expects the company’s fleet branding area of the business to grow thanks to the overcoat feature. With three layers of overcoat, there is no need to laminate – another cost-saving aspect.
De Souza said the service from Midcomp was great, that the installation went well and that the minor issues that were experienced were sorted out quickly: ‘I have known Midcomp for a very long time and they have always helped me where they can,’ he said, adding that Midcomp often phone Fineline Design to ensure everything is running smoothly.
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LOCAL DISTRIBUTOR |
FINELINE DESIGN / WRAP VEHICLES
+27 11 794 4929
info@finelinedesign.co.za / info@wrapvehicles.co.za
www.finelinedesign.co.za / www.wrapvehicles.co.za
