The MEBU marketing team recently held a three-day roadshow in Cape Town. MEBU (mobile electronic branding unit) is a unique innovation in advertising, ensuring that a brand stands out from the crowd.
Four vehicles each fitted with a MEBU unit travelled from Durbanville through Century City, Canal Walk, V&A Waterfront, Greenpoint to Muizenberg, Hout Bay and Camps Bay, throughout the CBD and ending at Signal Hill.
‘The roadshow activation was a huge success,’ said Kirsty Fonzari, Expand a Sign Marketing Manager. ‘To add to the excitement we ran a competition where members of the public were encouraged to take a photo of any of our MEBU-equipped vehicles when spotted and post it on our Facebook page.’
Each MEBU unit is attention-grabbing, portable, easy-to-operate and allows a brand to appear anywhere and at any time.