Lintec Graphic Films has launched its new non-PVC dry-apply film at FESPA 2014 (Munich, 20-23 May 2014). This is a new ‘dry’ adhesive film solution for Point-of-Sale (POS) and retail markets and can be applied by end-users without the need for an installation specialist.
Aimed at the POS and retail markets for short-term promotional campaigns, RePop is a non-PVC dry adhesive, 50-micron polyester film that is designed to replace traditional ‘cling’ PVC window film. Addressing the quality and application issues associated with traditional PVC films, RePop is Lintec Graphic Films’ easiest film to apply to date, removing the need for professional installation or removal, while retaining the quality, durability and green credentials that Lintec Graphic Films’ Vitro colour range is renowned for. The film’s paper release liner means that can be used for screen or digital print.
Andy Voss, Managing Director, Lintec Graphic Films said, ‘RePop enables the end-user to apply the optically clear film themselves. This flexibility and efficiency provides them with enormous scope to rebrand and refresh their campaigns as often and as quickly as required with a high quality promotional glass manifestation product that really stands out. When they want to change the display, the film seamlessly peels off.’
Voss continued, ‘We have always been advocates of non-PVC composition films because of their print quality, durability and eco-credentials. The development of RePop reflects that. Unlike PVC films, it is polyester-based with superior dimensional stability, so it doesn’t shrink and curl as a result of exposure to external elements (such as heat from the sun). While it has been designed for quick installation and removal for reactive/quick turnaround promotions, the reliability of this film means it can stay up for as long as required without any visual or physical erosion. This provides wide format printers with an added-value proposition and we’re looking forward to demonstrating how RePop can enhance their service offering within the retail and POS markets on our stand at FESPA Digital 2014.’