HP introduced the HP Scitex FB10000 Industrial Press at FESPA London, which took place from 25-29 June. The machine is powered by HP Scitex High Dynamic Range (HDR) Printing Technology to help high-volume print service providers (PSPs) increase profitability by shifting their retail graphics and corrugated display applications from analogue to digital.
The point of purchase (POP) graphics and corrugated display market has been dominated by analogue production methods. As demand for shorter runs and faster turnaround times has increased, PSPs have found it more difficult to profitably produce these applications with analogue printing presses. Other applications required a combination of higher print quality and productivity than digital could historically deliver.
The HP Scitex FB10000 Industrial Press addresses these challenges, enabling PSPs to capture part of the 6.8-billion-square metre page opportunity in the retail graphics and corrugated display markets (Based on HP internal research).
‘To date, digital printing customers have had to choose between productivity and quality, always sacrificing one feature for the other,’ said Stephen Nigro, senior vice president, Graphics Solutions Business, HP. ‘The HP Scitex FB10000 Industrial Press changes the game, providing a unique combination of speed, quality and versatility to cost-effectively meet the standards set by offset while taking advantage of the short runs, personalisation and quick turnarounds possible with digital.’
The six-colour HP Scitex HDR printing system delivers high quality and industrial productivity along with dynamic dot-size control. Using HP Scitex HDR printing technology, the HP Scitex FB10000 Industrial Press combines 16-grey-level printing with the ability to produce 1 000 B1 sheets in less than two hours (At 625sqm/hour (6,727 ft2/hour) on 160 x 320 cm (63 x 126 inch) sheets, including a full loading and unloading cycle. Compared to digital presses of comparable speed and price in the market as of January 2013. Performance according to stated technical specifications as of commercial availability of the HP Scitex FB10000 Industrial Press). These features help PSPs achieve the quality and speed required by traditional offset applications while addressing growing demand for short runs, quick turnarounds and variable content.
With the HP Scitex FB10000 Industrial Press, PSPs can now meet peak demand with print capacity up to 625sqm/hour (6,727 ft2/hour) (On 160 x 320 cm (63 x 126 inch) sheets, including a full loading and unloading cycle. Performance according to stated technical specifications as of commercial availability of the HP Scitex FB10000 Industrial Press) and direct-to-board printing. HP Scitex HDR Printing Technology provides precision control over colour and tone for clarity of image detail, producing prints with the highest dynamic range (Compared to digital presses of comparable speed and price in the market as of January 2013). HP Scitex HDR uses combinations of light and dark inks and three drop volumes to achieve the quality required for high-impact graphics.
The new press also delivers unmatched media versatility, including acrylics and polypropylene as well as flexible and rigid media. New HP HDR240 Scitex Inks achieve excellent adhesion (According to D3359-02 ASTM Standard Test Methods for Measuring Adhesion by Tape. Tested in Sample 65, POP80 and POP100 print modes) on a wide media range at high productivity and comply with ISO proofing standards, (Printed in POP100 gloss mode on Calpaper, validated with the Ugra/Fogra media wedge V3 and IDEAlliance Digital Control Strip 2009. Colour verified with GMG ProofControl. Tested February 2013) helping customers match colours between digital and analogue processes. Furthermore, upgradeability is built into HP Scitex HDR Printing Technology, helping customers protect their investment.
The HP Scitex FB10000 Industrial Press featuring HP Scitex HDR Printing Technology is expected to be available worldwide beginning Nov. 1 (subject to change).