Jeffart Signs has launched 3DpXL!, a Cape Town based bureau that can offer 3D printing to sign makers, brands, retailers and end users. The bureau has installed a Massivit 1800 printer, the first of its kind in Africa, that will unlock vital new profit-generating applications made for print service providers. 3DpXL! will exhibit eye-catching 3D printed samples on its stand at the Sign Africa and FESPA Africa expo.
‘3DpXL!’s unique offering is intended to stretch from artists to the end users. We have the scalability to handle one-off small prototypes as well as extra large models,’ said Brent Borstrock, Director, Jeffart Signs. ‘We are a one-stop shop and can adapt to customers’ service requirements, even decorating and incorporating the lighting and structure into an application if needed.’
The Massivit 1800 printer transforms the way high-level marketing, advertising and themed projects are created. It can produce high quality 3D pieces up to 1.8m (6 feet) high. Print providers seeking to dramatically extend their product portfolio beyond 2D pieces, now have access to a profitable new and unique application capability, and an important business differentiator to enhance their competitive edge and secure their future.
Avner Israeli, CEO, Massivit 3D, said, ‘For print providers, the Massivit 1800 dramatically enhances the ability to create eye-catching added-value visual communications that better engage target audiences. With recent studies suggesting that 3D advertising has five times the stopping power and four times the staying power of 2D advertising, it is clear why this is the technology for sign and display applications. The Massivit 1800 is the 3D printing solution for print providers, developed by people who have dedicated their careers to delivering market leading large format digital printing equipment.’
‘The ability to print larger-than-life campaigns not only enables brand and marketing managers to differentiate their business offering, it also allows them to maximise their budgets with as much WOW-factor as possible,’ he added.
The Massivit 1800 system is the fastest large format 3D printer available on the market. At the heart of the solution is the company’s proprietary Gel Dispensing Printing (GDP) technology that enables instant solidification and high-speed printing. The Massivit 1800 printer also uses techniques that allow it to print non-vertical walls and ceilings, without the need to produce a solid object or intensive support structure. So in printing less to achieve the same result, the Massivit 1800 is able to dramatically increase print speed, while also reducing material costs and product weight – crucial for additional materials handling, transportation and storage benefits.
3D printing allows retailers to create vibrant, eye-catching window displays, point of purchase (POP) stands, visual merchandising and exhibitions elements and even bespoke retail outlets that surpass what can be achieved with traditional manufacturing. With the capability to very quickly produce larger-than-life high quality 3D pieces, the world is beginning to see examples of it transforming the way high-level advertising, visual merchandising and POP and POS displays are created within the retail space.