HP Celebrates 30 000 Wide Format Latex Printer Installations


HP has now installed 30 000 wide-format Latex printers worldwide. HP Latex printers are becoming a new industry standard and media suppliers are supporting this trend with over 72 media vendors and more than 360 different media certified for HP Latex printers.

‘The 30 000 units milestone is a phenomenal achievement,’ said Joan Perez Pericot, Worldwide marketing director, Large Format Printing, HP. ‘The versatility of the HP Latex technology has enabled our customers to pioneer into new high-profit applications such as interior decoration and target higher margin markets where customers are sensitive to using eco-solvent, solvent or UV-curable inks.’

The HP Latex 310, 330, 360 and 370 printers help customers efficiently expand into new large-format applications reaching indoor spaces that solvent can’t with high quality at high speed for same day delivery, in addition to building a healthier production environment.

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