GSW SALES SOAR AT SIGN AFRICA EXPO

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Graphix Supply World (GSW) has labelled the 2013 Sign Africa Expo as its best show to date, with sales soaring past the R3 million mark for the first day alone. GSW sold more machines across all printing levels, ranging from Mimaki, TheMagicTouch, Fotoba, Esko, Fujifilm, Primera and Afinia.

‘GSW has broken into a new market at Sign Africa Johannesburg with the Mimaki JV400 LX and JV400 SUV,’ said Robert Franco, MD of Graphix Supply World. ‘These two printers from Mimaki are paving the way Africa thinks about economical printing solutions.’

Twelve units of the Mimaki CJV30 large format digital print and cut machine with bulk ink system were sold and delivered after the show. Original Mimaki BS3 ink solutions have been provided to help customers lower their print cost, and stay competitive. This popular Mimaki BS3 ink enables printers to produce the same high quality work, for less, by lowering print costs and being competitive in the tougher marketplace. This ink lowers costs by up to half compared to any other original ink, without risking damaging machines with unreliable third party ink. 

Mike Horsten, marketing director of Mimaki said, ‘The Sign Africa Expo is very important for the sub-Saharan region, not only South Africa, because visitors from the whole region attend the show and gather information about new products and what’s going on in the market. It’s very good to be here. The exhibition allows Mimaki as a brand to show our products to the market, together with our services, capabilities and printing possibilities. Sign Africa is also a great contributor to the print industry, especially the visual communications industry.’

In GSW’s quest to supply entry level solutions, the company introduced TheMagicTouch which has been appropriately dubbed the ‘Swiss Army Knife’ by the printing industry, as the compact machine that can print on everything, including leather, textiles, ceramics, metal and more. Twenty one units of TheMagicTouch were signed at the Expo.

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