2018 will be the sixth edition of the FESPA Eurasia exhibition, which has gone from strength to strength, growing its visitor audience by 25% since the first event in 2013. It will run from 6-9 December.
The last FESPA Eurasia, which took place in 2017, attracted 8761 unique visitors. Roz Guarnori, exhibitions director at FESPA commented, ‘Since the launch of FESPA Eurasia in 2013 we have developed our visitor proposition for the show, bringing both new and previous attendees to the show each year. The fact that more and more visitors are staying for longer than one day demonstrates that visitors are engaged with the exhibition and its relevance to the market. That’s reflected in that over 82% of visitors consider FESPA Eurasia to be the most important show in the region to attend for their business.’
Visitor data from FESPA Eurasia 2017 demonstrates the quality of visitors the event attracts; 93% of visitors to the event are decision makers or are involved in the decision making process. The data also shows that the average budget per visitor was some R2.2 million (or €134,678), with 80% confirming they had plans to buy at the exhibition or within 12 months.
This year’s event will take place at a new venue, Istanbul Expo Centre (İFM), occupying two halls – 9 and 10. The exhibition centre is located near the city centre and has multiple travel connections, making it an easy journey for visitors from Turkey and further afield. The move to the new venue for 2018 has enabled FESPA to offer more competitive rates for exhibitors, with savings of up to 40%.
FESPA Eurasia is hosted in partnership with FESPA’s Turkish Association, ARED, which means that the event will effectively reflect the needs and challenges of the regional Eurasia market.