Ben Telford, copywriter at Armagard, says that outdoor digital signage is increasingly getting smarter and better at reaching customers. Vendors are eager to help end users craft better customer experiences.
Thankfully, trends in outdoor digital signage aren’t only driven by consumerism and experience. Environmental concerns are also having an impact.
The environmental benefits of existing digital signage solutions are:
• Less paper waste as businesses move away from static signage that must be frequently reprinted.
• A reduction in the carbon footprint associated with the manufacture and shipping of paper signage.
• Reduced use of the chemicals, inks and adhesives used in the printing process.
But how are environmental concerns affecting the outdoor digital signage of 2019 and beyond? Primarily, we’re seeing huge leaps in efficiency, leading to a new breed of low-power outdoor digital signage that delivers cost and environmental savings.
Outdoor screens increasingly feature intelligent brightness controls, which automatically dim the screen on cloudy days and at night. These displays are far more efficient than those of the past, and it surely won’t be long until we see this as standard on all outdoor monitors.
You can get on board with eco trends by choosing screens that don’t require additional heating or air conditioning. By using less energy, these displays offer a lower total cost of ownership, making your outdoor digital signage good for business as well as the planet.
Advances in media players also deliver environmental benefits. Digital signage with media players that turn the screen off automatically save electricity, and screens with embedded media players use less energy. Again, the focus is on reducing energy consumption and knocking some digits off your electricity bill.
Environmental trends are sure to continue, especially as business owners realise that going green generates extra revenue: 66 per cent of consumers are willing to pay more for products from companies that are committed to a positive environmental impact.
Whatever your motivation, it’s reassuring to know that trends for bigger, better and more immersive digital experiences don’t have to be at the expense of the planet.