BrightSign Releases Digital Signage Management Platform

BrightSign Releases Digital Signage Management Platform

The management platform is for connected digital signage networks and comprises of three levels: Cloud Control, Management Cloud and Content Cloud.

Jeff Hastings, BrightSign CEO said, ‘The BrightSign network gets decomposed into three different clouds, and then in that new cloud architecture we’re actually changing what’s on the players to have more of a complete operating system connectivity.’

BrightSign has released Application Programme Interfaces (APIs) for each tier, and partners such as Carousel Digital Signage, Creative Realities, and Diversified have already used them to produce custom software interfaces.

‘We used to have just BrightSign Network and we had all the connectivity built in at the application layer – which meant that every time someone wanted to connect into our network, they had to take all of that application code and integrate it into their application and move it to our platform,’ Hastings added. ‘It was a messy process for them.’

Cloud Control is connected directly to the BrightSign OS 8.0 operating system to give real-time connectivity and provisioning to the players—which will greatly streamline the setup of large systems. ‘You’ll be able to take a player out of the box, stick in a blank SD card, and the player will automatically connect into the control cloud and allow you to set up that player online,’ Hastings said. ‘It dramatically simplifies the installation process, making it so that even a technician could do this onsite.’

Management Cloud provides data and insight into the system’s connectivity over time. ‘If players are down, you can look at the player’s health over time, you can get email notifications and you can look at screen snapshots,’ Hastings said. It’s a way of really managing the players instead of just controlling them.’

Creative Cloud hosts and distributes content to players, adding features such as a media library, content feeds, schedules, presentation management and content distribution tools. 

For technology managers, eliminates the need to individually set up individual devices, and with enhanced management features, enables a deeper level of management of a deployment of players.


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