Clarion Moving Media’s Rapid Framing System allows for cost effective fleet branding and is ideal for up-to-date marketing messages including promotions and launches. The Rapid Framing System consists of a sturdy PVC frame secured to the side of a truck, allowing for printed brand messages to be slid into the frame and secured. The innovative design allows for truck fleets to be rebranded in a matter of minutes.
‘The new Rapid Framing System not only allows clients to interchange marketing messages effectively, but a fleet will no longer have to be taken off the road for extended periods of time for rebranding,’ said Natalie Jüngst, National Sales Manager for Clarion Moving Media.
Marketing campaigns can be customised to different segments and different regions with this new system, and be interchanged per day, week, or month and within regions on the same sized trucks to suit various projects.
The Rapid Framing System is turning logistics into opportunities by using the system to generate income.
‘Clarion Moving Media in conjunction with the groups design and media agency CID will be offering our clients the opportunity to generate additional revenue through selling media space on their fleets. This seamless process will be managed by our in house media sales division. This allows advertisers to market their product on a moving billboard at a fraction of the cost of traditional outdoor media,’ said Jüngst.
Clarion Printed Products launched Clarion Moving Media as a separate division in September 2010. With over 40 years experience in vehicle branding and print manufacturing the Moving Media division has allowed Clarion Printed Products to take their existing vehicle branding offering to a new level.