Beith Digital reveals latest division, IdeaLab. IdeaLab is a value-add service to Beith’s customer base to help stimulate creativity and bring to the fore Beith’s production capabilities.

Devyn Wagner, MD of Beith said that they needed some way to educate and communicate what they are able to do with their clients. ‘We have invested a lot this past year in new technology and equipment and this has enabled us to offer a very high level of quality, creativity and service when it comes to free standing units, point of sale displays and other industrially designed advertising components.’

‘Being the first company in Africa to have installed HP’s flagship FB7600 flatbed digital printer, Beith Digital has pioneered the evolution from traditional screen printing to high quality flatbed digital printing. We saw it as an opportunity to take the next step in the growth of our screen printing business and we have not looked back ,’ says Wagner.

With the acquisition of the FB7600 came another Zünd automatic digital die cutter, 3m guillotine and an investment in ESKO design software.

The company is now unquestionably at the forefront of large format print technology and is able to make anything from event and temporary customised furniture, exhibition stands, point of sale displays and boxes, standees, short run packaging and more. What is better is that it is able to do all of this with a relatively low initial cost of ownership, unlike in the past when producing small volumes didn’t make sense economically.

What’s even more exciting is the advent of digital signage and the huge impact this has on traditionally static point of sale displays. ‘Using ESKO software we are able to design and manufacture custom made display units, add some awesome LCD screens and you have a fully interactive unit that can be put at the exact point of purchase or impact area, without breaking the bank,’ says Wagner.

‘Being leaders in our industry it was only logical for us to invest time and talent in the up and coming digital signage and media market and the value this adds to our clients and their brands is huge,’ Wagner adds. ‘We don’t just print, we are a total turnkey service provider for the effective and impactful display of your brand,’ concluded Wagner.