Avery Dennison Adds Gloss Pastel Colours

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Avery Dennison Adds Gloss Pastel Colours

A distinctively ‘retro’ look is now being offered by four new soft pastel tones in the Avery Dennison Supreme Wrapping Film portfolio. The new colours include Cloudy Blue, Smoky Blue, Sea-Breeze Blue and Light Pistachio.

The new colours are suitable for all vehicle wrap applications, but they were inspired by the look of classic muscle cars. Softer, pastel colours were popular on iconic cars from the past, and now any vehicle can capture the same look.

Jeff Losch, marketing director, Avery Dennison Graphics Solutions said, ’Bringing beautiful, unique colours to the vehicle wrap market is one way we support the industry as it continues to thrive. These are highly durable films, with excellent long-term removability, and they also give the productivity boost that is so important to installers, including excellent conformability around curves and recesses.’

The Supreme Wrapping Film portfolio includes more than 100 colours and finishes. Best-in-class performance and easy installation are offered by Easy Apply RS air egress technology. Supreme Wrapping Film can be repositioned easily during application, for bubble-free results.

AVERY DENNISON www.averydennison.com

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