Promotional marketing firm The Magnetic Collaborative partnered with AnaJet to help with an event for Google. Google took over the largest electronic billboard ever installed in Times Square, New York. This massive screen takes up the entire block and measures in at 2323sqm (25 000 square feet).
The billboard went live recently and featured an interactive android game that allowed the public to play with their custom Android characters on the big screen. They could also have their very own Android printed onto a T-shirt to take home.
Google wanted participants of this event to remember the experience and what better way to remember an event than walking away with your own custom shirt? One of the needs identified was being able to find a direct-to-garment printer with fast T-shirt printing capabilities. The firm was well aware of AnaJet’s mPower mP10i speed. They rented three mP10i Printers for the event. AnaJet was geared up for whatever Times Square was ready to throw at them. The event spanned two days. The staff working the event was given a brief training the night before on everything they needed to know to operate the three mP10i printers in their mobile T-shirt printing booth.
With the printers lined up and heat presses set, the operation was in full motion. Participants would create their colorful Android avatars, and then walk over to the T-shirt station where their custom shirts were printed. The actual print time on the mPower was a quick 15 seconds. Once the shirts were cured in the heat press for about 40 seconds, the participants walked away with their completed custom T-shirts. There were a total of over 1700 personalised shirts printed over the two day span.