Clarity Professional MIS has set up a local sales and support arm in South Africa, appointing local company Advocate Solutions as its reseller. Clarity is well established as the most widely used MIS in the sign and display market in the UK with over 3500 users. The software is very easy to use and is designed for smaller progressive companies looking for visibility of what is going on in their business on a day to day basis. 

Understanding true job costs and ‘accurately estimating’ is as important to negotiating profitable business as having clear instructions taking jobs through the whole production process then on to delivery and invoicing.  Clarity takes the initially entered customer information through each stage, eliminating double entry. When networked users use common consistent data throughout the business to massively improve order processing efficiency. With Clarity working on a network, information is held and entered centrally, double entry is eliminated and common consistent data will drive efficiency throughout the business. Companies who install Clarity often find that they suddenly have extra capacity to take on more work with the same head count. Production planning and tracking with a full stock module also forms an integral part of Clarity MIS.
Clarity is produced by Touch Systems Ltd in the UK, which has been developing efficiency improvement solutions for over 20 years. On finding the ideal reseller for Clarity, MD Richard Gamlin said, ‘Advocate Solutions has all the expertise needed to deliver Clarity MIS solutions into South Africa. On identifying South Africa as a key growth market for Clarity, it was very important for us to find a South African-based company who primarily understands the print and display market, is familiar with installing MIS systems and understands how much a company can gain from using software like Clarity. Unfortunately those who do not take control of their business may not be around in the industry for much longer, as the ones that do will increase market share and retain their clients using good CRM/MIS solutions such as Clarity Professional.’
The South African market is at the forefront of entering a new era of managing print operations. With the combined expertise and product solutions from Touch Systems and Advocate Solutions, a true total solution will be possible no matter the size of its client. Current Clarity Pro customers include National Flag, Tali Digital, StarSigns and Thuso Design, among others.

‘For some time we have been researching and searching for a perfect and affordable match that will cover our smaller to medium sized customer’s MIS requirements. It has been said and stated over and over that every printing house that wants to see expansion, will have to take control of its business and the only way in doing this is automation and MIS integration, knowing where you make or lose money, being able to track jobs but more importantly being consistent and transparent. Once I saw the possibilities and capabilities of Clarity, I knew this was the perfect match, now we can offer full automation and control to our customers. We are extremely excited about this new partnership and know 2013’s prediction for automation and control is now complete. We cover every aspect of your business,’ said Dewald Rosema, heading up Managed Print Solutions (MPS) at Advocate Solutions.