The viscom Frankfurt 2012 programme caters to all aspects of the visual communication community, from traditional Sign-making to Digital Signage. Its supporting programme has a strong practical orientation, including presentations, the special area ‘viscom World of Inspiration’, awards and the ‘Digital Signage World’.
Digital Signage World – the exhibition within the exhibition – showcases the full spectrum of the digital medium, from software and hardware through to complete solutions and professional content and is the only specialist show in Europe to establish a link to conventional communication.
viscom World of Inspiration – New for viscom 2012: Concentrated power on over 700sqm. It is a cross-industrial marketplace which shows current and special topics and market innovations. The special show retail design! presents a real supermarket and a coffee bar with news and trends in shop and object design, in light technology and in digital signage. In cooperation with Wanzl, one of the largest shop fitters in Europe, retail design! shows current highlights of the manufacturer in a real PoS environment.
Display PoS Expo is another viscom core segment. The cross-sector networking platform features special presentations, a separate supporting programme and the SUPERSTAR 2012 award including the category Digital Signage.
The expo is taking place from 25-27 October 2012.