Coca-Cola approached Dublin-based Vinehall Displays with a brief to promote Coca-Cola’s ‘Holidays are Coming’ campaign with a full wrap and the ‘biggest bow possible’ for the kiosk at the busy Europa Buscentre in Belfast.
Vinehall Displays delivered a 2m-high bow with halo-lit 3D letters. The Christmas campaign follows a Halloween project for the same client, which saw the Europa Buscentre kiosk turned into a spooky haunted house. Featuring a skull graphic that imitated a shelf wobbler with red eyes lit with LEDs, the project also included Fanta logos installed 15mm off the wall with an impactful halo LED lighting effect.
Both of these jobs were completed on Roland systems, the first SOLJET having been installed ten years ago and still going strong. As Gerard McElhinney Jnr, Director at Vinehall Displays, explained, ‘We had been considering a flatbed printer but saw a demonstration of the Roland SOLJET Pro 3, and discovered it ticked a lot more boxes for us than the flatbed. We ran some sample files and found that the quality was very, very good. It was our first step into printing having previously outsourced everything, and as a result, we now print almost all work in-house.’
The first job on the Roland SOLJET Pro 3, for Irish meat brand Denny, set the tone for ambitious print projects. ‘We turned a removals van into a house on wheels complete with brick-effect walls, customised internal wallpaper, front door, windows with trompe l’oeil views, furniture and a kitchen,’ said McElhinney.
The Christmas display at the Belfast bus station will remain in the run-up to Christmas, with Vinehall Displays already looking ahead to 2019 – a year set to include further business growth, a potential new Roland investment and a possible visit to the Roland Creative Centre in Clevedon, where visitors can already see inventive designs printed by Vinehall Displays. In addition, the company has entered the Roland Hero Awards and will discover if it has been crowned the 2018 winner in January.
ROLAND DG www.rolanddg.co.uk
