Over the past year, Total Signs has executed a project to brand Takealot.com‘s pickup point collection facilities around the country, and has recently completed the flagship branch in New Road, Midrand.
Takealot.com have opened 25 collection points around South Africa, and plan to open 25 more. The Midrand branch spans across the bridge of New Road, accommodating customers travelling in both directions of one of South Africa’s busiest sections of highway.
Total Signs met with the the Takealot.com marketing teams in Cape Town and Johannesburg to come up with concepts that would fit within the online retailer’s budget and portray the professional image they were looking for. Once samples were created and signed off, Total Signs set to work manufacturing and installing the elements.
New Road is the flagship pickup point and as a result had a much larger budget so Total Signs were able to do much more. A great deal of 3D fabrication and internal illumination was required. ‘A highlight for Total Signs was the lightbox inside the bridge, which is 48sqm and 3600W — bright enough for daytime visibility,’ said general manager Craig Naidoo.
The project did have some challenges, which included maintaining consistency of materials and finishes, as well as maintaining a supply chain relationship with suppliers and training of staff to certain standards. Total Signs put in a great deal of effort and hard work to achieve its service level agreement of two weeks spent on each pickup point. Additionally, there were challenges in making the New Road bridge lightbox bright enough during the day due to the tint on the glass, as well as having to contend with internal lighting, direction of the sun at different times of the year and the distance of the lightbox from the glass. With the help of a lighting consultant, Total Signs eventually tripled the amount of LEDs and power supplies in the lightbox and changed the backlit PVC face to a higher strike-through fabric print.
Materials included:
• Perspex (for disclaimers and 3D fabrication).
• 3M VHB.
• Contra Vision (doors).
• Graiftack vinyl (counter and smile wall).
• 2K PPG Paint (external logo and feature wall).
• Aluminium (external logo).
• Brushed stainless steel wall mounts (disclaimers).
Submit your news and video content to journo@practicalpublishing.co.za
Subscribe to our YouTube channel, read the top 5 stories weekly on WhatsApp or sign up to our newsletter.
TOTAL SIGNS +2731 701 3192 gm@totalservices.co.za http://www.totalservices.co.za/total-signs/
