swissQprint sought the most original, complex, amazing and compelling printed products that its customers worldwide produced with a swissQprint machine for its 2019 Creative Challenge, where six winners were chosen out of 65 qualifying entries.Â
The winners
In first place was ‘3D-Kopf’ from Haas Werbetechnik, Austria, a precision application that combines 3D effects and relief printing (main image in this article). In second place is a large format piece of art with some unusual varnish effects, ‘Privathaus M’ from Erwin Hüttl Ges.m.b.H., Austria.
Third place is taken by ‘ideoopack manupacktur promotionbox’ from raunjakintermedias gmbh, Austria, a promotional item that shows off all the possibilities of UV printing. In fourth place is ‘Mosaic replica’ by Biksad, Turkey, a museum facsimile of a mosaic printed on handmade paper. Tying for fifth place are ‘Bio Club posters’ from Shoei, Japan, a sophisticated print on hologram paper, and ‘Natur’ from Schilder Systeme GmbH, Austria, which combines natural and artificial materials along with printed textures. The winner, Haas Werbetechnik, is coming to Switzerland this year with two representatives for an adventure trip. Second to fifth placed winners are being rewarded with generous prizes.
Multifaceted judging
The competition title implies that originality was all that counted. ‘The evaluation went far beyond this criterion,’ pointed out the competition coordinator, Petra Fetting. Thus, a five-member jury of experts evaluated entries according to a grid of distinct criteria. The swissQprint workforce also had the opportunity to submit their ratings, as well as the public, who had their say in the outcome via an online voting platform.
International participation
‘Although Austrians dominate the winners’ list, participation was international,’ explained Fetting. Entries arrived from 20 countries across North America, Europe and Asia, 65 of which qualified. Incidentally, this was the second round of the swissQprint Creative Challenge, the first being in 2016. ‘This year’s entries have exceeded our expectations on all counts,’ added the project coordinator.
Application varietyÂ
Fetting continued, ‘We received a fantastically wide range of applications.’ The projects can be roughly categorised into the fields of advertising technology, signage, display and packaging, interior décor, art reproduction, commercial and industrial applications, and droptix (3D effect). On the one hand, it was striking to note how many unusual media had been processed. On the other, many fine art productions were among the competition entries as well as textured and relief prints, the latter in part combined with droptix. ‘Our customers have shown with amazing style just how versatile our large format printers are,’ added Fetting.
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