Developed and set with waste management specialists Blue Castle Group, Soyang Europe’s scheme offers a much sought-after solution to the industry’s PVC waste dilemma and aims to pioneer the use of PVC banner material as an environmentally sustainable substrate.
Soyang Europe has seen growing demand from its customers to find a solution for recycling PVC banner material. ‘Uptake of the scheme has been extremely positive since its launch,’ said Mark Mashiter, Soyang Europe’s managing director. ‘The Print Show is an ideal opportunity to introduce it to a wider audience and for visitors to discuss its merits face to face with members of our and Blue Castle’s team.’
Blue Castle Group is an established waste and energy consultancy based in Lincolnshire that has developed and rigorously tested the machinery and processes needed to convert PVC banner into a reusable format. The Group’s CEO, Marie Harley, stated, ‘We’re enjoying disrupting the print industry with the recycling scheme. Due to the complexity of the challenge, it’s been several years in the making but close collaboration with our partner companies has enabled us to bring it to life. We’re thoroughly looking forward to engaging further with printers at the exhibition.’
The companies will bring it partnership to this year’s Print Show, which takes place at the NEC from 17 – 19 September.