The Roland VersaSTUDIO BT-12 Desktop Direct To Garment Printer for printing directly on cotton-based products is built for on-demand personalisation.
According to Etsuo Harada, division president of COTO business division for Roland DG, since the introduction of VersaCAMM SP-300 in 2003, Roland DG inkjet printers have increasingly been used in the production of custom apparel and fabric goods. ‘More recently,’ Harada said, ‘in-store personalisation services for printing customer designs have grown rapidly. To meet this demand, the COTO business division developed the new DTG printer.’
The BT-12 is an easy-to-use A4 size printer that allows printing directly on cotton substrates (fabric must be 50-100% cotton). Users can print full colour graphics including photos, logos and text on a variety of products, such as T-shirts, tote bags and interior decoration items. Its compact size and affordable pricing allow businesses to offer personalisation services with a low initial investment and in locations where space is limited, including shopping malls, kiosks, apparel stores, hotel gift shops and tourist destinations, or even at events.
When combined with cotodesign, an optional design and print management software recently announced, the BT-12 can become a complete design, order and print management solution to open new business opportunities and increase foot traffic at retail locations. cotodesign also supports additional Roland DG devices, allowing businesses to use it for a wide variety of applications and events. These devices include: VersaSTUDIO BN-20, VersaUV LEF series and Laser Decorator LD-80.
Capable of producing a product from start to finish in as little as 10 minutes, the BT-12 is designed for ultimate ease of use and can be operated by virtually anyone with minimal training. Cassettes are used for holding the items for printing and finishing, ensuring the safety of operators and customers.
With dimensions of 399mm (W) x 760mm (D), the printer unit requires very little space. The optional finishing equipment has been designed to be stacked with the printer unit. This clever design dramatically reduces the installation space that is typically required for a traditional direct-to-garment printer and finishing unit combination allowing businesses to install the BT-12 in retail locations and event venues with very limited area.
The BT-12 is bundled with easy-to-use ‘Roland Design Software’. With an intuitive user interface, anyone can create unique designs with minimal training. In addition to the BT-12, the optional cotodesign software also supports the VersaSTUDIO BN-20 printer/cutter, the VersaUV LEF Series UV LED printer, which is widely popular for the production of promotional and one-off personalised products, and the LD-80 digital foil printer. These solutions not only help to add value to merchandise, but also provide customers with a rewarding new shopping experience, which can help build store traffic as well as become a popular topic of conversation on social media.
‘Consumer behaviour has been shifting from consumption to experience due to the diversification of consumer values,’ Harada said. ‘As a result, businesses have an opportunity to offer high-value merchandise such as personalised products to meet customer needs and desires. Our goal is to provide our users with tools that help deliver a unique experience and quality time for their customers and to transform their imagination into reality.’
ROLAND DG www.rolanddg.com/en