With the ever-increasing number of threats being seen across the country for the endangered Rhino, Jacaranda FM and its Martin Bester drive show team set out to create more awareness and raise much needed funds to support the Purple Rhino initiative.
NF Branding assisted with this worthy cause and set out to sponsor the concept, donate its services and to have a flag made up which showcased the various sponsors who came onboard to raise funds for the rhino project.
With a phenomenal effort and drive, both on an online telethon and donation campaign, the team managed to raise in excess of R1.2 million. This money will go a long way towards helping save this endangered animal.
A-Rod, the Jacaranda presenter infamous for completing outrageous tasks, will take the flag and pole along with him on his journey up the majestic Mount Kilimanjaro. He will raise the flag to show the rest of the world how serious we are about the plight for the Rhino, enough to take it to the highest point on the African continent.