Since its corporate restructuring strategy in 2016, National Flag Direct has evolved over the past three years into a complete solution for business branding requirements. Established in 1982 as National Flag & Branding in Johannesburg, the company started off as a flag making company. Over the years, it has grown and expanded into a market leader for flags and banners in southern Africa.
The year 2005 saw a change in ownership, and a change of directors in 2016 during which the trade name was changed to National Flag Direct. Additionally, the company sold a large portion of its manufacturing business during this period and shifted its focus exclusively to the end user, having previously operated with a combination of a reseller focus together with the end user. Originally dealing in flags only, the company now has a broader supply range that encompasses banners, gazebos, umbrellas, apparel, gifting, signage and events.
The company is now strongly event focused. Its activation team, operating under the name Outdoorenergy, assists with product launches, large scale shows and event activation. Furthermore, its flag pole servicing team visits all towns and cities bi-monthly to replace flags and repair poles in need for numerous corporate retailers, and provides a washing and repair service. Flag poles are manufactured in-house using steel and aluminium.
With a new corporate structure and operations throughout South Africa, managing director Charmaine Poulter anticipates continued expanded growth for National Flag Direct during 2019.