MIMAKI LAUNCHES MEDIA CERTIFICATION PROGRAMME FOR JV400-LX LATEX PRINTING

765
STIXO-Signage Supplies

Mimaki, in cooperation with Color Concepts, one of the leading independent creators of media profiles, has launched the Mimaki Media Certification Programme (MMCP) to make available independent, third-party certification of media for use with Mimaki’s JV400LX printer and Latex inks.

The MMCP is available to providers of media in Europe, the Middle East and Africa (EMEA) that are appropriate for the JV400LX printer. Mimaki anticipates expanding this programme to other Mimaki printers and ink technologies in the future.

‘We are very excited to be launching this EMEA Media Certification Program,’ said Mike Horsten, Marketing Manager of Mimaki Europe. ‘In working with Color Concepts to construct the program, we focused on ease of participation on the part of media suppliers as well as building in extra benefits for approved media. This includes marketing by Mimaki on behalf of media suppliers at key trade shows and events beginning with Fespa Digital 2013, as well as online and in print advertising. Suppliers of approved media can also participate in a special swatch book program that will give their products extra visibility in the marketplace.’  

MMCP Benefits

Media suppliers whose media are approved through the Mimaki Media Certification Programme can use MMCP logos that demonstrate a solid relationship with the Mimaki brand. They can also take advantage of Mimaki’s marketing muscle and have their profiles available for download by JV400LX users at  www.mymimaki.com, which will be launched shortly. 

Participants can already easily register, apply and submit profiling orders online at http://mimaki.color-base.com, where they can check on the status of their media certification, 24/7.

Mimaki will offer end users information about new available profiles or updates of their current profiles that have been downloaded via the MMCP system.

Also as part of the programme, Color Concepts will produce special MMCP Media Swatch books printed to Mimaki’s quality standards. This process makes swatch books available with minimal effort on the part of the media supplier. The swatch books will be distributed free of charge to Mimaki dealers and distributors, Latex customers, and at Mimaki tradeshow booths for a broad distribution throughout the EMEA region.

Falcon Orafol