Midcomp Launching New Unified Identity

1064
STIXO-Signage Supplies

For 25 years, Midcomp (Pty) Ltd has strived to offer the best in digital printing and finishing equipment from world leading brands such as Hewlett Packard, Zünd, Gerber, Summa, Kala, Barbieri, Fotoba, Direct Color Systems, Océ, GMG, Polygon, Caldera, Onyx and Anajet. Midcomp has earned the respect of suppliers and customers by consistently nurturing partnerships with reliable service excellence, technical expertise and a support track record that is impeccable.

Midcomp experienced impressive growth in a number of industries and as a result new divisions and partnerships evolved, broadening their service offering to the market. To allow the business to move forward with a unified identity and highlight its core values, the decision was taken to investigate a bold, new look. This exciting rebrand, coincides with the company's 25 year anniversary, an incredible milestone of success.

The new contemporary styled logo and tag line 'Catalyst For Growth' conveys the company’s strong, unique value proposition and creates a uniform identity across the three new divisions. Individual colour coding assists with easy identification of each division, whilst the core identity remains the same.

Divisions within Midcomp 

Midcomp Colorflo

In todays market place, corporate companies want to print on a variety of substrates ranging from flexible textiles to rigid boards and just about everything in between. Marketers and advertisers demand that corporate logos and images be consistent with the emphasis on achieving exact colours. Colorflo assists print providers in resolving colour consistency problems, allowing devices to communicate colour harmoniously on a wide range of printers and substrates for a variety of applications. Consistent colour reproduction is vital and results in less consumable waste, reduced operator time, overall cost savings and increased profits.

· Workflow solutions and colour management support.

· Customised colour profiling services – Create high quality ICC profiles and learn how to use them in a variety of applications.

Midcomp Innovation Hub

Avoiding production downtime is critical for any business but some printing companies facing technical problems or short-term capacity issues don’t always have the answer. 

Providing a practical solution in the event of serious disruptions, Midcomp offers all its existing customers access to a comprehensive range of advanced technologies at its Innovation Hub in Randburg. The 260sqm facility houses large-format printing, 3D printing and finishing systems, colour management tools, colour profiling, sampling and testing equipment.

Midcomp Consumables

Specialist supplier of innovative large format print media for Latex, UV, Dye Sublimation, Aqueous and  Solvent digital printing equipment. 

Offering an extensive range of substrates that have been carefully selected to provide PSP's with cost effective materials offering excellent print quality and wide applications versatility. Midcomp Consumables carry a variety of wallpaper, backlit film, PVC banner, vinyl, cast vinyls for fleet wrapping, paper, canvas, reflective vinyls as well as textiles for Latex, Solvent, UV and Dye sublimation.  

Official distributor for the original Contravision™ Window Marking film for Southern Africa. 

The updated Midcomp website incorporates the look and feel of the new brand and serves as an information resource for Midcomp's extensive service offering. Further communication materials will be rolled out in the coming weeks. 

Falcon Orafol