HP EXTENDS LATEX APPLICATION TOUR

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The HP Latex Application Tour will stop off in Spain and Portugal. The company has announced dates for the Iberian leg of the tour, designed to demonstrate the vast opportunities available to Print Service Providers (PSPs) using HP Latex printing technologies.

Central to the tour is a 16.5m-long customised truck and trailer, which will embark on a roadshow across Spain and Portugal, having already visited a host of European countries over recent months.

Demonstrating the opportunities available to Print Service Providers (PSPs) using HP Latex printing technologies, the European Latex Applications tour for 2012 is equipped with a few new introductions, including the recently-announced HP Designjet L28500 Printer. Visitors to the truck will also see the newly updated interior decoration featuring a cafeteria style creative applications centre using indoor decorative textiles, wallpapers and double-sided banners.

Each event is designed to inspire and show how incorporating HP Latex printers, inks and compatible HP substrates into their operations can help deliver business enhancing opportunities to PSPs. The events will feature informative presentations, customer testimonials, hands-on workshops and live product demonstrations on the 2.64m (104in) wide HP Designjet L28500 Printer.

The dates for the Spain and Portugal legs of the Latex Applications tour are :

7th May: HP, Sant Cugat
8th May: Gerona
9th May: Barcelona
10th May: Valencia
11th May: Murcia
15th May: Málaga
17th May: Lisboa
18th May: Oporto
21st May: Vigo
22nd May: Oviedo
23rd May: Donosti
24th May: León
28th/29th/30th May: Madrid

The tour will focus on how users can expand their applications offering and undertake innovative graphic arts projects that can maximise the multi-substrate printing capability of HP Latex printers. Using the new cafeteria style interior, sessions will showcase the new market opportunities enabled by the versatility of latex ink including non-traditional signage applications.

The road show also explains the environmental benefits offered by HP Latex Printing solutions and how these technologies can help PSPs to limit the impact of their operations on the environment, while also fulfilling certain stipulations required of their own customers. Previously impossible applications, such as printing for enclosed spaces, such as lifts, or places where strict regulations are in place, like in hospitals and restaurants are also possible using HP Latex Ink printers.

The tour will also enable existing users of HP Latex printers to understand how HP Latex University can help them get the most from their HP Latex printer investment. This complimentary initiative gives users access to a comprehensive set of resources and training materials, including those focussing on textile printing or vehicle wrapping.

Additionally, the truck features a new flatbed area showcasing some of the many applications achievable using devices like the HP Scitex FB500 Printer, which handles rigid substrates such as wood, glass and ceramics.

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