Fujifilm Europe Announces New President And Managing Director

Toshihisa 'Toshi' Iida, new President and Managing Director of Fujifilm in Europe.

Toshihisa ‘Toshi’ Iida has been appointed new President and Managing Director of Fujifilm in Europe. He succeeds Mark Yamamoto, who was appointed Managing Director of Fujifilm in Europe in May 2018, and who will now take up a new assignment as a Board Director for Fujifilm Corporation in Tokyo, Japan.

Iida will be responsible for a wealth of businesses across the region, where Fujifilm operate 55 group companies in 43 countries, employing 4500 people engaged in research and development, manufacturing, sales, marketing and service. Born in 1967, Iida joined Fujifilm in 1991 after graduating from Keio University and started his career with the International Marketing Division in the consumer film business. After progressing through various positions, his first overseas assignment was in Europe for Fujifilm UK between 1997 and 2005. After returning to Japan in 2005, Iida has had a long and prosperous career within the Electronic Imaging division and was appointed head of the division as well as the Optical Device division in 2016.

Commenting on his appointment as President and Managing Director for Fujifilm Europe GmbH and Fujifilm Europe B.V, Toshi said, ‘I’m very happy to join the European Fujifilm family. In these challenging times, the role of the company is changing rapidly. Through this coronavirus pandemic, we have swiftly responded to new and dramatic needs from our customers and society. In our legacy businesses such as consumer photography, photo printing, optical devices and commercial printing, we have also exploited the unlimited potential of digital technologies to be connected anytime with our consumers, and we have started new ways of interacting with our European brand enthusiasts from X Series, GFX and FUJINON to instax – successfully launching new products.’

‘Knowing how to quickly grasp the needs of society and respond promptly with creativity and passion is the mission I want to undertake at Fujifilm Europe with the collaboration of the entire organisation. As I look to the future, I am confident that we are in a very good position to grow, particularly in Healthcare and Life Sciences. I am very proud to take on this task now at an important moment for Fujifilm – and the people of Europe – it is a fantastic opportunity.’


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