Pantone LLC, an X-Rite company (NASDAQ: XRIT) inspires designers with the addition of 336 new colours to its PANTONE® PLUS SERIES, bringing the total to 1677 colours.
Introduced in 2010, the PANTONE PLUS SERIES is the next generation of the PANTONE MATCHING SYSTEM® – the defacto standard for colour communication in the graphic arts market. The PLUS SERIES provides an accurate way for designers to communicate and control colour throughout the entire design process – from inspiration to final output. The 336 New Colours offer designers more options and flexibility in the creative process and will become permanent standards in the PLUS SERIES Colour Library.
The 336 New Colours enrich the current PLUS SERIES palette, providing a more comprehensive selection. All colour families are extended to include a wider variety of values, saturation and undertones – from subtle pastels and reliable mid-tones to the intensity of deep tones, vivid brights and vital, nuanced neutrals.
‘Pantone is committed to continually deliver essential colour inspiration and innovation to creatives and colour professionals,’ said Giovanni Marra, director of corporate marketing at Pantone. ‘Designers consistently demand more colours to differentiate their work and stand out in a crowded marketplace. We created the 336 New Colours with this in mind, expanding all colour ranges to offer designers greater creative freedom.’
The New Colours were inspired by the PANTONE Goe™ System and add depth and breadth to the PLUS SERIES Colour Library with fresh hues that did not previously exist. The Goe System represents important technical improvements in the area of ink film consistency and coat-ability, and these benefits have migrated to the 336 New Colours. Formulated using consistent ink-film thicknesses, the 366 New Colours can be easily reproduced by printers worldwide. All 336 New Colours will be available in coated and uncoated formats and are printed on text-weight paper to match popular print specifications.