UK-based company Aurora Graphics has purchased a Durst Rho LED 512R six-colour with white production printer and has taken on another nearby production unit as part of progressive expansion where turnover is expected to grow by another 20 per cent this year alone.
The introduction of five-metre wide production printer will help Aurora Graphics to bolt on extra services for clients in a variety of markets in which the company already operates. Advanced software provided through Durst Professional Services will also introduce new mechanisms for ink usage control, provide unattended printing capabilities and improve workflows.
Mike Stearn, Managing Director of Aurora Graphics said, ‘It’s never an easy decision with an investment of this scale, so we had to see what was available on the market. The reason we selected Durst included the build quality, productivity, versatility and the fact it’s the best offering on the market. The Rho 512R LED will complement our existing equipment and help us to continue to provide a first-class level of service to our clients and give a wider choice of products we can service to them.’ Aurora Graphics covers a broad gamut of sectors including exhibition, POS, outdoor graphics, backlits, as well as working with some trade and print management companies.
‘I envisage the introduction of the Rho 512R leading to significant more work in the exhibition arena and outdoor graphics, plus will give us the capabilities for longer runs for quality, higher-end contracts, as well as more backlits,’ said Stearn. ‘And, of course, we’ll be able to turn round jobs far more quickly now, thanks to the fantastic productivity, as well as offer more services to clients.’
Peter Bray, Managing Director of Durst UK and Ireland said, ‘Aurora Graphics is a perfect example of how forward-thinking companies are increasingly turning to Durst for technology and software that makes a tangible difference to their business. We are delighted that this, in turn, helps them provide a wider range of products and services for their own customers. It’s a win-win situation.’