Graphic installation and project management company, Applied Graphics & Signs, recently used Drytac SpotOn Clear Gloss media – flood coated with white for opacity – to produce an eye-catching set of window graphics to promote the Hollywood blockbuster film ‘Babylon’.
For its latest project, Applied Graphics & Signs was approached by National Installation and Olson Visuals to project manage and install a giant set of window graphics to celebrate the launch of the film, at Los Angeles-based cinema AMC The Grove.
The application space measured 1420cm (559”) wide x 559cm (220”) high and required 54 panels to be trimmed to fit each glass panel of the cinema’s giant windows. With image quality and reliable adhesion both of paramount importance, Olson Visual chose to work with Drytac SpotOn media, which it purchased from Epic Distribution.
‘This specific product was chosen for this short-term application as it can be easily repositioned in tight and obstructed areas,’ Applied Graphics & Signs President Fadi Ballut said. ‘Using Drytac SpotOn, we saved time on the installation with a dry application, rather than traditional routes of a wet applied film for a second surface.’
The graphics, which included large-scale images of some of the film’s leading names, were printed onto the media using a Durst Rho 512R 5 metre roll-to-roll UV-curable machine with Ballut saying the customer was delighted with the final application. ‘They were ecstatic with the results of our production partners and installation team,’ Ballut concluded.
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