Simpson Print of Bloomingdale, Canada, has constantly grown and successfully diversified since 2017, when the company introduced an MIS as well as their first swissQprint large format printer. They added another one in 2019 and have now installed a third. All of these Nyala flatbed printers are equipped with various add-ons.
The company expects the retail market to take off again soon and are ready to meet the increased demand as well as new customer requirements. Key is a holistic concept.
‘People will be back in the stores once the pandemic is over,’ said Carla Johanns, President of Simpson Print. Retail represents a major part of this company’s business – they are preparing to face the boom and possible new requirements as they expect a shift to a more hybrid market.
The company has been a successful four-colour screen printer for over 25 years and an early adopter in wide format. ‘Simpson Print is always about unique differentiation in the market,’ said Johanns.
‘This acquisition was about quality.’ As she sees it, technology platforms are ever-changing and speeds have increased since the earliest days of digital technology. However, she concluded, ‘Quality is a client deliverable that we are not willing to sacrifice.’
Adding a third platform with a jetable primer puts the organiation in one of the strongest positions possible for quality, speed, and versatility in meeting all print requirements on time, she explained.
Simpson Print is a full-service provider, specialising in a diverse set of capabilities: industrial nameplate and decal business as well as retail merchandising and in-store signage, through to custom and high-volume packaging. ‘Key to success is not just diversity, but intelligent integrated processes,’ Johanns added.
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