Company Completes UK’s First Non-PVC Digitally Printed Scaffold Wrap

Embrace Building Wraps Delivers UK’s First Eco-Responsible Building Wrap
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The UK’s first non-PVC digitally printed scaffold wrap measures 26m wide and 4.5m high. The banner uses Kavalan’s Sunlight frontlit eco-responsible substrate, developed closely with digital print specialists CMYUK.

Embrace Building Wraps completed the installation of the wrap at Newson’s Yard in Belgravia for the Grosvenor Estate. After removal, the durable textile material can be reused in the agricultural sector and then ultimately processed to generate energy from waste, unlike PVC, which is generally sent to landfill.

Greg Forster, MD at Embrace, commented, ‘Together with the Grosvenor Estate, our two organisations respect the environment and are always on the lookout for fresh and innovative solutions. The distinctive design on the wrap is pixel-perfect, masking the scaffold while maintaining a delightful streetscape for the community during the build.’

Embrace Building Wraps’ goal is to reduce reliance on PVC and move to more sustainable printable media solutions as the sector’s leader in environmental positivity. It has concluded its own in-house testing on print quality to ensure that the material delivers the same visual appearance and manufacturing process with heat and vibration welding. To ensure the structural integrity of the material, it conducted pull tests to ensure that the material is robust. The results were that the PVC-banners can withstand up to 774kg on average, suitable for the considerable stresses Mother Nature throws at its bespoke installs over the four seasons.

The PVC-free banners are suitable for indoor and outdoor use as a solid flexible print substrate, constructed from a 56% polyester scrim and a 44% PA water-based coating. The company will still send the material to be repurposed and then – even when the second life of the wrap is over – the material can be sent for energy-from-waste disposal.

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