Colorjet Group has launched Oxyvent, a designer face filter brand that features creative prints. As masks have become a necessity, the need to give the industry a new shape by making them fashionable and appealing to the masses forms the core of this new venture.
The face filters adhere to safety standards. The products include multilayer safety masks made up of 100% Cotton with 120 TC and melt blown material with a moisture control anti-bacterial finish, achieving a strict 95% Bacterial Filtration Efficiency (BFE). The designs are digitally printed on the fabric with OEKO-TEX® approved inks, making the masks fit for use and ecologically compliant.
At the Launch of Oxyvent face filters, M S Dadu, Managing Director Colorjet Group, said, ‘The vision to create a cloth based protection filter that provides superior filtration, yet is highly breathable was key to the innovation. As masks have become essential products, the need for a fashionable yet fully functional air filtering mask was identified. Committing to our core design values of being economic, efficient and ecological, we are using our own digital textile print technology.’
Colorjet aims to print 100,000 filters a day. The company has installed direct to fabric, dye sublimation, direct to garment and laser cutting and finishing machines native to the group and in partnership with Japanese Technology for the project.
To bring in international designs and styles to life, Oxyvent has collaborated is using a web-2-print workflow solution provided by Early Vision from Israel. ‘For mass customisation of our designer face filters, we needed an end to end workflow solution for our manufacturing. To achieve this, we have collaborated with Guy Alroy of Early Vision as our pattern cutting solution provider because of its intuitive, easy-to-use tools and functionalities. Its insight into implementing Early Vision down the road, to enable efficient workflows for mass customisation and on-demand manufacturing makes it the best in the industry. It will also minimise errors in communication with our partners, hence, saving time and costs,’ added Smarth Bansal, DGM Product & Brand, ColorJet.
For the print designs, the company has partnered with Emma Tranchini, a renowned Italian fashion designer, and fashion designer Niti Singhal, who displayed her range of apparels that were digitally printed on Colorjet Textile Printers at New York Fashion Week.
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