Announcing the S.M.A.R.T (Software, Marketing, Artwork, Resources, and Training) Centre concept, Mark Geeves, Color-Logic Director of Sales and Marketing, said that since Color-Logic is now used in more than 70 countries around the world, the company aims to support its solutions around the clock.
Color-Logic’s licenced printers and graphic designers now have access to the Color-Logic S.M.A.R.T Centre, which provides access to the latest Color-Logic software, marketing tools for sales and marketing teams, more than 100 press-ready metallic artwork files, and training materials illustrating how to use metallics from design to printed materials.
‘Every question received from users is automatically added to our FAQ list, so after more than ten years of providing printers with the answers to their metallic questions, we have the most complete compilation of metallic tips and tricks available anywhere. Now more than ever, as brands and businesses come to realise the power of metallics in their marketing materials, our licensees can quickly find the answers to their questions,’ said Geeves.
Geeves continued, ‘When Covid-19 hit, we saw an increased need to provide our licenced printers and graphic designers with cloud-based access to training videos, shortcuts and the Color-Logic FAQs. With so many printers relying on remote operation, the Color-Logic S.M.A.R.T Centre stands as a great resource, enabling our licencees to grow their client base outside their normal geographic location.’