CALDERA TO HIGHLIGHT LATEST INNOVATION IN PRINT TECHNOLOGY AT FESPA 2013

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Caldera will launch VisualTEX+, its easy-to-use entry-level solution for PSPs looking to diversify into printed fabrics, at FESPA 2013 taking place 25-29 June.

With custom-designed textiles in higher demand than ever, the potential for digital printers to capitalise on this market is huge, and with VisualTEX+ high-margin markets like interior d├ęcor are put within easy reach. VisualTEX+ comprises two key features to help PSPs break into the lucrative arena of digitally-printed fabrics: Step&Repeat, which streamlines the process of creating an accurately-repeating pattern, and a Custom Inkset tool for creating and managing new ink sets.

Harnessing Caldera’s in-depth technical knowledge of digital printing technologies, VisualTEX+ gives designers an accessible yet powerful textile printing solution. Where in the past side-by-side pattern repetition on textiles has been difficult to produce cleanly, VisualTEX+’s Step&Repeat module automatically optimises the pattern layout by applying a shift, pivoting or inverting to ensure precise pattern matching.

The Colorations plug-in for Adobe Photoshop component of the new VisualTEX+ software simplifies the process of creating multiple colour options from the same pattern. For pattern designers, this feature presents a compelling opportunity to increase revenue by offering a single design in a whole spectrum of color schemes, and for printers, Colorations is an ideal tool for the effortless creation of swatch books or printed fabric samples in multiple colours.

Commenting on the ground-breaking new software, Sebastien Hanssens, Vice President of marketing and communication at Caldera, said, ‘VisualTEX+ is a real first for the wide-format printing market. Until now, fabric printing has been a highly specialised area, but with many manufacturers of digital ink-jet printers now developing machines specifically for textile printing, it’s clear that the sector is there to be taken advantage of. With VisualTEX+ and GrandTEX+, Caldera aims to facilitate entry into this market for everyone.’

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