The story of Cecchi Graphics Design shows how combining creativity, digital printing, and the Summa V Series flatbed cutting system has transformed a personal passion into a fast-growing business. In the world of motocross graphics, dirt bike decals, and custom motorcycle decoration, production speed, cutting precision, and the ability to create fully customised designs have become key competitive advantages.
Cecchi Graphics Design is a modern company born at the intersection of motorsports, creativity, digital communication, and manufacturing innovation.
Twin brothers Lorenzo and Giacomo Cecchi have shared a passion for motocross since childhood. Lorenzo graduated in digital marketing, while Giacomo earned a degree in Engineering, two complementary backgrounds that would later prove essential in building their company.
In 2015, while actively competing in motocross races, they launched the BCR Crew brand to share their riding experiences through social media. Their YouTube channel quickly grew to more than 59,000 subscribers, with videos attracting tens of thousands of views. Their Instagram profile, known as the Cecchi Twins, has also built a strong community of more than 43,700 followers, making them recognised creators within the off-road world.
In 2016, at just sixteen years old, Lorenzo and Giacomo decided to make their own motorcycles stand out by designing unique graphics featuring modern styling and sponsor branding. Unfortunately, the graphic design services available at the time failed to meet their expectations. Delivery times were too long, customisation options were limited, and most designs looked outdated.
Instead of settling, they began designing and applying their own graphics. The results immediately caught the attention of fellow riders, friends, and followers, who soon started requesting custom graphics for their own bikes. What began as a personal project quickly evolved into a genuine business opportunity.
Without any formal background in graphic design, the brothers taught themselves Adobe Illustrator, learning how to create vector artwork and cutting paths from scratch.
Initially, printing and cutting were outsourced since production volumes were limited to their own motorcycles and a handful of friends. As their online visibility continued to grow, however, so did demand. Requests from customers, fans, collaborators, and riders rapidly increased, making it clear that controlling the entire production process internally was the only way to support future growth.
As Lorenzo and Giacomo explained, ‘There were already customisation kits available for motorcycles and helmets, but everything looked fairly standardised, outdated, and came with extremely long lead times. That simply didn’t match what we—and our generation—were looking for. We wanted to introduce fresh graphic styles, innovative designs, new materials, and eye-catching special effects.’
To support their expansion, Cecchi Graphics Design established its own dedicated production facility. After evaluating several printing and finishing technologies through live demonstrations, they invested in a Roland TrueVIS eco-solvent printer, a laminator, and two roll-to-roll cutting plotters. The production centre officially opened in 2021.
Alongside state-of-the-art equipment, the company assembled a team of both in-house and freelance graphic designers capable of handling even the most demanding customisation requests. One of the company’s strongest selling points quickly became its fast turnaround time, typically just three to five business days.
As Lorenzo Cecchi explains, ‘Many competitors charge extra for every revision. We provide unlimited online consultations, artwork revisions, colour changes, and graphic adjustments at no additional cost. It may sound risky when working with enthusiastic young riders, but after creating more than 10,000 graphic kits, we’ve developed enough experience to get the design right almost immediately.’
Cecchi Graphics Design manufactures its graphics using premium thick cast vinyl combined with high-performance adhesives and protected with an overlaminate film. These materials provide outstanding durability on the non-polar plastics commonly used for off-road motorcycles but are significantly thicker and more rigid than standard self-adhesive films.
As production volumes increased, these materials began exposing the limitations of conventional roll-to-roll cutting systems. Despite using high-quality vinyl cutters, pinch rollers struggled to feed the laminated material consistently, while cutting force proved insufficient for demanding applications. The result was slower production, frequent rework, and unnecessary downtime.
As Lorenzo recalled, ‘Even with one of the best roll-fed cutting systems available, feeding issues and limited cutting force slowed our workflow considerably. We even tried modifying an older plotter, but productivity simply wasn’t high enough to manufacture dozens of complete motorcycle kits every day.’
After extensive online research and discussions with several equipment suppliers, the team decided to explore flatbed cutting technology. During a live demonstration, they tested the Summa V Series using the thickest materials they process every day. The results immediately exceeded their expectations.
As Lorenzo and Giacomo explained, ‘After testing the V Series with our thickest materials, we were impressed by both its productivity and its outstanding cutting precision.’
Designed for professional prototyping and short-run production in graphics, signage, packaging, and industrial applications, the Summa V Series combines robust construction, exceptional accuracy, and low operating costs.
Ultimately, they selected the Summa V Series 150, featuring a 1020 × 1500mm working area, large enough to accommodate a complete motorcycle graphics kit in a single setup. Following installation and only a few hours of training, the entire team was fully operational, and the machine immediately became part of daily production.
As the market for custom motorcycle graphics continues to grow, competition has become increasingly intense. To maintain their competitive advantage, Cecchi Graphics Design needed to increase production capacity, reduce waste, streamline workflows, and shorten delivery times.
As the founders explained, ‘Printing was already fast enough and could even run overnight. Cutting had become the real production bottleneck.’
The introduction of the Summa V Series completely transformed their workflow. The improvements were significant:
– Production times reduced by more than 50%.
– Complete motorcycle graphics kits cut in approximately ten minutes, including material changeover.
– Average lead time reduced from five business days to only two.
– Considerably fewer production errors and material waste.
– A smoother and more efficient manufacturing process.
Thanks to Summa technology, Cecchi Graphics Design has expanded the range of materials it can process while opening the door to new products for motocross, off-road motorcycles, and related markets. The company plans to strengthen its position in Italy while accelerating international expansion, beginning with German-speaking European countries.
Today, the Summa V Series operates on a single production shift at approximately 50% of its available capacity. Given the company’s steady increase in orders, the founders expect to fully utilise the machine within a short period before investing in even more advanced digital cutting technology to support future growth.
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