Midcomp recently gave print service providers (PSPs) the chance to experience the next generation HP Latex R530 hybrid printer at its Innovation Hub in Randburg. The event, held from 9-10 June, was a live production experience designed for print professionals looking to expand applications, improve efficiency and stay competitive.
Visitors could see rigid and flexible applications produced on a single compact platform, explore high-impact white ink workflows, and discover how modern hybrid production can help their business produce more, faster, without the footprint of a traditional flatbed.
Each visitor received a professionally printed sample pack showcasing the HP Latex R530’s capabilities.
‘We were extremely pleased with the response to the HP Latex R530 Open House,’ said Angelique Greer, Group Marketing Director and Assistant Sales Manager at Midcomp. ‘Print service providers travelled from across the country (Durban, Cape Town and the outskirts of Johannesburg) to experience the technology first-hand, and the quality of attendees and level of engagement exceeded our expectations.’
‘There was significant interest in the HP Latex R530’s hybrid capabilities, particularly its ability to produce both rigid and flexible applications from a single compact platform. The event reinforced what we’re seeing in the market: a growing demand for versatile, efficient production solutions that help PSPs expand their application offering while maximising productivity and floor space.’
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