X-Rite Pantone held the opening ceremony of its Colour Academy in Shanghai, marking the official launch of X-Rite Pantone’s strategic initiative in colour education. The academy will offer systematic and standardised colour courses and solutions for industries including printing, textiles, automotive, and plastics.
Prior to the ceremony, guests were guided by X-Rite Pantone’s expert team on an in-depth tour of the X-Rite Brand Experience Centre and the Pantone showroom. Through live demonstrations and case studies, attendees gained insight into the core capabilities of the Brand Experience Centre in colour calibration and quality control, as well as real-world applications of the Pantone Colour System in brand design and product development. They further understood how professional colour technology empowers the entire process of brand design, manufacturing, and quality management.
David Qin, President of Veralto China, noted that colour, as a core element in shaping quality experiences, is drawing increasing attention from professionals. Through brands such as X-Rite Pantone, Veralto continues to provide cutting-edge technology and authoritative standards across industries, serving the public with professional expertise and driving customer success through innovation, thereby building a collaborative and win-win industrial ecosystem.
Michael Zhu, General Manager of X-Rite Pantone Greater China, emphasised that X-Rite Pantone will leverage the Colour Academy as a platform to deepen the dissemination of professional colour knowledge, strengthen university-industry collaboration and sector coordination, focus on talent development and professional skills enhancement, and drive industrial upgrading with professional strength. He sincerely invited all partners to join the academy’s co-construction projects and work together to promote high-quality industrial development.
In a lively atmosphere, the ribbon-cutting ceremony for the X-Rite Pantone Colour Academy was held. The guests held golden scissors and cut the ribbon together.
Subsequently, Faye Guo, Dean of the X-Rite Colour Academy, systematically introduced the academy’s three core business segments. Leveraging nearly 70 years of colour management experience, the academy aims to build a deeply integrated colour education ecosystem combining ‘production, education, research, and application’.
The colour curriculum, as the core segment, will actively connect universities and enterprises, integrating colour practice throughout the talent development process. At the same time, customised training will be offered to brand owners and supply chain companies, helping customers upgrade to advanced colour application levels and strengthening long-term collaboration. The Colour Lab serves as a showcase of brand technical strength, presenting core capabilities through visual processes and creating an immersive experience for customers.
By establishing standardised, data-driven colour management processes, X-Rite Pantone aims to drive the industry from experience-based judgement to data-informed decision-making, achieving closed-loop colour consistency across processes and substrates, thereby enhancing quality and empowering brand value. The management team and many employees of X-Rite Greater China participated throughout, collectively supporting the successful launch of the Colour Academy.
DIGITALVIEW
+27 11 462 4849
mark@digitalview.co.za
http://www.digitalview.co.za
