Writing On The Wall has been a loyal Midcomp customer for nearly 20 years. The company specialises in a range of services from large format digital printing, lithography, screen printing processes, timber craftsmanship, event management, fabrication, shop-fitting, and much more.
Aside from a large range of HP Latex printers in their stable, Writing On The Wall has three Zünd cutters — a Zünd PN L3000, and two G3 L2500 models (the second G3 machine was installed very recently). Writing On The Wall’s PN series is one of the oldest running units.
G3 cutters are available with a beam height of 30, 60 or 120mm. Depending on the configuration, up to 110mm thick materials can be processed. For users, this translates into added flexibility and versatility in meeting customer demands.
Zünd’s distinctive modular design allows users to configure the required tooling in a few quick and easy steps. The resulting flexibility lets the user react instantaneously to changes in production requirements, saving both time and money.
Users can also select the Zünd tools that will make up the perfect G3 cutter configuration.
Midcomp director, Navin Jeewanlall, explained that Zünd cutters provide Writing On The Wall with unmatched Swiss precision, reliability, and robustness, ensuring consistently high-quality output even under demanding production schedules. Its modular design and advanced automation features, such as the automatic router bit changer on the Zünd G3, have been transformational, allowing Writing On The Wall to expand its service offering, increase efficiency, and take on more complex and innovative projects. This level of precision and durability translates directly into reduced downtime, faster turnaround times, and the ability to confidently service major brands with consistently excellent results.’
‘Midcomp’s partnership with Writing On The Wall spans nearly two decades, and is built on trust, service excellence, and the delivery of cutting-edge technology,’ he added. ‘Since purchasing its first solvent printer from Midcomp in 2007, Writing On The Wall has continuously reinvested in new equipment and software from Midcomp, including multiple HP Latex printers, Summa and HP cutters, Canon and Handtop UV flatbed printers, Zünd digital flatbed cutting systems, RIP software, and colour management tools.’
Jeewanlall explained that this ongoing investment highlights two key aspects of the relationship:
1. Commitment to growth: Writing On The Wall has steadily upgraded and diversified its equipment to remain at the forefront of digital printing, and Midcomp has been there every step of the way with solutions that meet the company’s evolving needs.
2. Trust in reliability and support: Midcomp’s reputation for supplying robust and reliable technology, and backing it up with comprehensive support, has ensured Writing On The Wall’s operations run smoothly, enabling their growth from a single printer in 2007 to a dynamic digital print service provider trusted by major brands.
‘Writing On The Wall’s decision to adopt Zünd technology in 2015 with a refurbished PN cutter marked a turning point. The proven performance and reliability of Zünd cutters quickly became integral to Writing On The Wall’s production process. The upgrade to the Zünd G3 in 2019, with its automatic router bit changer, was a game-changer, empowering the team to produce applications that were previously unattainable.’
‘The company’s latest investment in another Zünd G3 in 2025 reaffirms both their confidence in the brand and their trust in Midcomp’s role as a long-term technology partner,’ said Jeewanlall.
‘Our ‘Catalyst for Growth’ philosophy is not only targeted at start-up and fledgling businesses but also to well-established enterprises. The addition of the Durst brand to our extensive list of solutions highlights that even the largest of print service providers can benefit from partnering with Midcomp for their future growth.’
Game-Changing Benefits Of Zünd Cutters
Sheldon Hall, Writing On The Wall owner, explained how the Zünd machines are benefitting the business: ‘Our first Zünd was a game-changer. Before this, we were limited in so many ways on how and what we produced. Our business has since flourished. We were able to speed up our production, eliminate a huge amount of trial and error, and expand our stable of substrates. It didn’t take long for us to buy our second Zünd, and now our third has just been installed.’
‘We have been very fortunate to have a consistent client base over the years. The biggest change we had was being able to greatly expand our offering to our clients, and to elevate their brands as a result,’ added Hall.
‘In this industry there are many options for almost all the machinery one could dream of. We have learned that lower prices do not equate to the desired output, quality and durability. Zünd cutters integrate seamlessly into our workflow — the ability to run our Latex printers and Zünd cutters on a roll-to-roll setup is amazing. The cutters are intuitive to use, and are absolute workhorses.’
Meeting Industry Demands With Zünd’s Speed And Accuracy
Hall outlined signage and printing trends, with the biggest being the demand for faster turnaround times, as well as the move to more eco-friendly materials, which has had a large impact on the industry.
He said that there has also been a marked increase in the complexity of the type of work Writing On The Wall takes on, with the company continuously pushing the boundaries of what can be done.
Hall added that Zünd cutters are helping the company tap into these trends, ‘The speed and accuracy of the Zünd is key. This helps us to achieve tight timelines, and the high quality that is demanded. Zünd cutters are enormously flexible, which also helps us to ramp up production timelines.’
Top-Rated Service
Hall praised the service from Midcomp. ‘Midcomp is available on demand, and is always eager to assist, day and night.’
Client Dedication
Hall said what makes Writing On The Wall unique is the company’s pure and unrelenting dedication to its clients: ‘It’s more than just a business transaction. We have experts from across all facets of the industries we cover who work together to make our clients’ projects a reality.’
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